Assignment: Final Project: Evaluation Design The focus of this course is on applied learning and your ability to take the information from the course and a

Assignment: Final Project: Evaluation Design The focus of this course is on applied learning and your ability to take the information from the course and a

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Assignment: Final Project: Evaluation Design The focus of this course is on applied learning and your ability to take the information from the course and apply it to a real problem, program, or policy. There really is no one best way to design a research project. The emphasis is on finding the most appropriate way. For example, choosing exercise over eating unhealthy foods is almost always the best choice. Unfortunately, things are not that clear in research. An evaluation design is not always the best in every circumstance. For example, if you are evaluating the effectiveness of an entitlement program that provides cash to low income families, you should not use an experimental design in which some families are randomly excluded from receiving these benefits. You cannot deny benefits that someone is legally entitled to receive. While an experimental design is usually seen as a good design, in this instance, it would not be appropriate.
You will develop an effective research question and select an appropriate evaluation design for your program, problem, or policy.  Use the organization that you selected as the topic of your 
Include the following:

Briefly describe the organization that you will use for your Final Project.
Briefly describe the program, problem, or policy within that organization that might benefit from evaluation.
Develop a research question(s) that defines the purpose of the evaluation.
Describe the evaluation design that is most appropriate for this program, problem, or policy, and justify your selection. Include a discussion of validity and reliability.

Use at least three scholarly sources from the library that were published within the past five. Final Project

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The organization selected for this project is Amazon. Amazon is the leading internet retailer in the world in terms of revenues and size. Amazon has been able to grow from a small online book store to a giant ecommerce company offering a wide selection of products, covering almost the global market. However, Amazon has a major problem that it needs to research about to identify the cause of the problem, the impact the problem has to the company and how the problem can be solved.
On several occasions, Amazon workers have complained about poor treatment. Amazon workers have even gone to the streets to protest about poor working conditions at Amazon (Yohn, 2020). The problem has seen Amazon experience high turnover as employees leave work due to poor working conditions. At fulfillment centers and in the warehouses, Amazon workers have complained of being overworked to a point where they do not get break to go the washrooms (Yohn, 2020). Despite the fact that Amazon has been successful in its operations, the underlying problem of poor employee treatment might have profound negative impacts to its operations in the long-term. With time, poor employee treatment might with time damage the reputation of the company resulting in significant drop in the number of customers. Currently, it is more likely that the company might overlook the problem because it is doing well. In addition, it might assume that since it is able to replace employee who leave work immediately and business continues as usual, the company might not understand the long-term impacts of the problem.
Amazon needs to engage in research to gather information regarding employees’ perception about the working conditions of the company. In addition, the company needs to conduct research to understand why poor employee treatment might impact the company in the short-term and long-term. Furthermore, Amazon understands that employees are less satisfied working in the organization. The company should carry out an experimental study where it would provide good working conditions as per employees’ needs for a given period and monitor if there is any change in performance, productivity, and revenues. If the experimental findings show an increase in revenues, productivity, employee motivation and satisfaction, this would imply that poor employee treatment has been negatively affecting the company. Another aspect that Amazon would need to research on is the amount of money spend on hiring new employees so frequently due to high turnover. The company would compare the amount spent on hiring and how much it would cost the company to implement good working conditions.
Lastly, Amazon should conduct a research to understand how customers perceive its brand and also collected reviews regarding its reputation. If a large number of participants quote employee treatment as an issue of concern, then the company would understand that its employee treatment is having a major negative impact on its brand image.
In conclusion, research within an organization is very critical. It helps an organization uncover important information that can help it in strategic decision making and planning. Researching about employee treatment can help Amazon understand how the issue affects the company.

References

Yohn, L. D. (2020). Amazon faces a crucible moment with employees. https://www.forbes.com/sites/deniselyohn/2020/06/02/amazon-faces-a-crucible-moment- with-employees/?sh=72b074263822

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