330 Discussion Attached The reading and video this week were about business intelligence in the airline industry.  Both remained at a relatively high level

330 Discussion Attached The reading and video this week were about business intelligence in the airline industry.  Both remained at a relatively high level

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330 Discussion Attached The reading and video this week were about business intelligence in the airline industry.  Both remained at a relatively high level to show the types of data and information that might support business decision making in that industry.

The topic for discussion this week is business intelligence in a variety of companies and organizations.

The initial group should research a concrete example of business intelligence in a specific company or organization.  The company or organization can be a for-profit corporation or small business, a non-profit, or government agency.

Ideally, your post will address some combination of the following questions (NOT necessarily ALL):

· What problem is business intelligence helping to solve?

· How is business intelligence used in practice?

· What were (are) the results (even preliminary or anticipated)?

· What data was used?

· What are the technical details (vendors, platform used, etc.)?

· Were there any specific challenges to be faced?

· Anything else of interest?

You may choose a company in the airline industry, but do not choose the airline industry in general.  Do not review business intelligence at a generic industry-level for any industry.

Ideally, we will have different companies/organizations from EACH of the members of the initial post group.  However, I will not enforce this as a rule if you post by the initial post deadline of Friday.  If you post later in the Week, Saturday or afterwards, you MUST check to verify all companies/organizations posted by Friday and you may not duplicate the same company or organization.

Please include the name of the company or organization clearly in the Title of your post.   As a reminder, initial posts are expected to be well-written with 250 words minimum.  You will need to cite sources in this initial post and APA format should be used.

You will find business intelligence/big data analytics implementation cases described in the book Big Data in Practice: How 45 Successful Companies Used Big Data Analytics to Deliver Extraordinary Results by Bernard Marr.   The book can be accessed via the IFSM 330 course under Content – Course Resources – eReserves.  If you choose to synthesize a case study from the book you must also find at least ONE additional recent Internet source on BI/data analytics within the same company or on teh same topic to include in your post (APA reference required for both the Bernard Marr book and additional resources).

Please be aware that this book is part of the ProQuest ebook collection.  We have unlimited access to the book to read online.  There are also options to download and print PDF versions of chapters.  However, students are limited in terms of how many pages you can download as a PDF.   The chapters are short, so if you would like to read the chapters online, there are no restrictions.  If you would like to download and/or print the chapters, I would suggest that you first read the chapter online to be sure you want to use a particular chapter (case study) in your post.

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